Hello! I’m

Rachel Yancius

I help scrappy and growing teams turn business demand into revenue more efficiently.

Limited availability - let's chat
12+ years partnering with Founders, CMO's, & Revenue Leaders
Fractional Growth
$12M+ in pipeline in 12 months
via growth system framework
Custom Growth Plan
This isn’t an “audit” or a 3-month onboarding. It’s a roll-up-our-sleeves session to design a plan that moves the needle now.
Book a Call
Services

What I Do

Whether you need the whole growth engine or part of it.
Here's what I love to do and will help you with:

GTM Strategy & Positioning

A weak GTM strategy is where brands go to die. This is where we define what GTM looks like for you- who you win with, why you win, and how you show up in-market with an edge.

Demand & Growth

Expect flat growth if your market isn’t paying attention. This is where we build growth motions that create awareness, interest, and qualified pipeline — so you become seen, remembered, and chosen.

Conversion

Revenue leaks when demand is high but conversion is low. This is where we turn interest into pipeline and pipeline into revenue, with motions built to close deals fast.

Revenue Ops & Systems

Chaos doesn’t scale, systems do. This is where we build the infrastructure, data, and automation that make your GTM engine measurable, efficient, and built for compounding results.

Partnership Levels

There's a plan that suits you

Most clients work with me for 3+ months minimum depending on stage and goals.

On-Demand

For founders and teams starting out who need expert support or execution. On-call strategic and tactical help when you need it. No project is too big or too small.

Hourly
Strategy + execution as needed
Tactical projects across GTM, demand gen, ops
Scale up or down as needs change
Monthly check-ins
Perfect for pre-seed or idea stage founders
Growth Partner
Popular

For growth-stage teams ready to build and run 1-2 GTM motions with consistency. Ongoing partnership to create demand and optimize performance.

Fixed Monthly
Ownership of 1-2 GTM workstreams
Performance tracking
AI automation and setup for scale
Bi-weekly syncs
Perfect for growing teams
Fractional Leader

For teams who need a strategic operator to lead GTM across multiple growth levers. Embedded leadership to scale revenue, team maturity, and systems.

Fixed Monthly
Exec-level GTM strategy & planning
Leadership across 3+ workstreams
Oversight of internal/external contributors
Weekly syncs
Dashboard & analytic setup
NYC Metropolitan Area
I've built and optimized GTM, Demand Gen, Ops, and Sales with Founders, CXOs, and Revenue leaders across startups, growth companies, and billion dollar enterprises.

I love to work on things that will make the business more efficient.

I'm a doer, an operator. I will get the job done.

I believe in hard work, consistency, and integrity.
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Million in Pipeline
Tell me about your project
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Services
GTM Strategy & Positioning
Demand & Growth
Conversion
Rev Ops & Systems
Growth isn't stumbled upon,
it's built, one day at a time, one percent at a time. On a strong foundation.
Let's start building something that lasts.